Telecom Regulation Authority of India, TRAI on Sunday said that there is no plan to do away the restriction of
100 SMSes per SIM per day for all subscribers, except on festivals. 

Top TRAI sources said that in order to curb the menace of pesky calls and messages this recommendation will be applicable to all users. AIR correspondent reports that TRAI's clarification comes within days of telecom operators had urged regulator to reconsider its recommendation. TRAI sources also informed that the recommendations will be applicable from the 27th of this month.

TRAI has also recommended the imposition of a fine of 2.5 lakh rupees on telemarketing companies for making unsolicited calls or SMSes to a consumer registered under the National Consumer Preference Registry, NCPR.

Now, subscribers have the option of choosing to be under the 'Fully Blocked' or Partially Blocked' category. If a user select the 'Partially Blocked' category, they will receive SMSes in categories chosen by them.

Trai has identified eight categories -- banking and financial products, real estate, education, health, consumer
goods, automobiles, communication and entertainment, tourism and leisure -- of unwanted calls in the National Consumer Preference Registry.

For registering under the fully blocked list through SMS, a customer will have to SMS 'START 0' to 1909.