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Q. > Please Help: Advertising Agency Service
In case of advertising industry, newspaper publication house charge Rs.100 to Ad agency A with 15% trade discount.Ad agency A raise bill to ultimate client for Rs.100 with 10% discount. As per industry practice agencies pay service tax on Rs.15 as this is taxable value in this transaction. Now my query is for the purpose of calculation of limit of Rs.10 lac (to avail benefit of small scale service provider), Rs.15 of commission will be considered or whole receipt of Rs.100 will be considered.
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Alok Kushwaha
14-Mar-2015 , 11:51:22 pmRS.15 shall be considered, as per Notification No. 33/2012. “aggregate value” means the sum total of value of taxable services charged in the first consecutive invoices issued during a financial year but does not include value charged in invoices issued towards such services which are exempt from whole of service tax leviable thereon.